Guides for CEOs & Founders

Everything you need to know about executive assistants - from understanding the role to hiring the right person to building a partnership that transforms how you lead.

These guides are built for busy leaders who need answers, not fluff. Each one covers a specific topic in depth: what you need to know, what it costs, how to do it right. Whether you're hiring your first EA or optimising an existing partnership, start here.

CEO planning delegation strategy on whiteboard
The transition from "doer" to "leader" is the single greatest challenge in scaling a business. This playbook gives you the frameworks to stop managing tasks and start directing outcomes.
CEO working with executive assistant in modern office
What separates good EA relationships from great ones isn't better delegation - it's better systems. This guide covers everything from first-time setup to optimising an existing partnership.
Cost alone doesn't tell you much - what matters is value. This guide covers real EA costs across models and locations, plus a formula to calculate if the investment makes financial sense for you.
Behind nearly every successful executive is an executive assistant - their operational backbone. The right EA isn't a luxury; it's a strategic investment in leadership effectiveness.
c-level executive assistant supporting a CEO with calendar management and strategic planning in a modern office
A skilled C-level executive assistant doesn't just manage your schedule - they manage the chaos, protect your focus, and create the space you need to lead.

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