
If you're a CEO or founder, you've probably experienced the creeping overwhelm: the inbox that never empties, the calendar that controls you instead of the other way around, the feeling that you're spending too much time on tasks that don't move your business forward.
A skilled C-level executive assistant changes that equation. They don't just manage your schedule - they manage the chaos, protect your focus, and create the space you need to lead.
This guide covers everything you need to know about C-level executive assistants: what they actually do, how they differ from virtual assistants, what they cost across Europe and beyond, and how to find the right one for your business.
A C-level executive assistant (EA) is a professional who provides strategic and administrative support to senior executives - CEOs, CFOs, COOs, and other C-suite leaders. Unlike general administrative assistants, C-level EAs operate as true business partners. They manage complex schedules, protect executive time, coordinate across departments, and enable leaders to focus on high-impact work instead of getting buried in operational details.
C-level executive assistants are not administrative assistants with a fancier title. They're strategic operators who keep executives focused on what matters most.
Here's what a skilled C-level EA handles:
Your calendar is a battlefield. A C-level EA acts as your gatekeeper - filtering meeting requests, protecting focus time, coordinating across time zones, and ensuring your schedule reflects your actual priorities.
Learn more about calendar managementThe average CEO receives 120+ emails daily. A C-level EA filters the noise, flags what needs your attention, drafts responses in your voice, and keeps your inbox from becoming a black hole of unread messages.
Learn more about email managementWhether it's a quick domestic trip or a complex international itinerary, your EA handles every detail - flights, hotels, ground transport, dinner reservations, meeting logistics, and contingency plans when things go wrong.
Learn more about travel planningWalk into every meeting prepared. Your EA creates briefs with attendee backgrounds, previous conversation history, agenda items, and relevant documents. You focus on the conversation, not scrambling for context.
Learn more about meeting preparationFor founders, maintaining investor relationships is critical but time-consuming. Your EA helps schedule calls, draft updates, organise board materials, and ensure stakeholders stay informed without you managing every touchpoint.
Learn more about investor managementFrom tracking deadlines to following up with team members, a C-level EA keeps projects moving without you micromanaging. They're often the person who ensures nothing falls through the cracks.
Learn more about project coordinationNeed background on a potential partner? Market research before a decision? Competitive intelligence? Your EA does the digging and delivers actionable insights.
Learn more about research servicesBecause life doesn't pause when you're running a company. Many C-level EAs handle personal logistics too - holiday planning, gift sourcing, family appointments, and the life admin that otherwise eats into your evenings and weekends.
Learn more about personal task support
The common thread across all these responsibilities?
A C-level EA doesn't just complete tasks - they think ahead, solve problems before they reach you, and create the space you need to focus on leading your business.
When these responsibilities are handled well, the result is simple: you get your time back. Instead of managing logistics, you're making decisions. Instead of drowning in email, you're building relationships. Instead of putting out fires, you're focused on growth. That's the difference a C-level EA makes - and it's why they're not comparable to general virtual assistants.
But not all assistants operate at this level. Understanding the difference between a C-level EA and a general virtual assistant is critical before you hire.

Not all assistants are equal. The table below highlights the key differences between a typical virtual assistant and a C-level executive assistant.
Scroll left-right to see full table.
A virtual assistant might seem like a budget-friendly option. But if you're spending hours explaining context, correcting mistakes, and managing their work, the "savings" disappear quickly.
According to DonnaPro's experience working with CEOs and founders, executives who switch from general VAs to C-level EAs consistently report higher satisfaction and better time savings - even when the hourly rate is higher.
The bottom line: If you need someone to execute simple, repeatable tasks with clear instructions, a VA may work. If you need someone who can think ahead, protect your time, and operate as a true partner, you need a C-level EA.

As Harvard Business Review notes, a skilled EA offers "a solid ROI if deployed correctly" - freeing leaders to focus on high-value work.. Here's how they create measurable business impact:
The most successful executives guard their time ruthlessly. With a C-level EA handling the operational noise, you can focus on:
This isn't theoretical. Harvard Business Review research found that executives with skilled assistants are significantly more productive - and that the ROI on a good EA often exceeds their salary many times over.
When you're drowning in admin, you make worse decisions. You're reactive instead of proactive. You miss opportunities because you don't have time to think.
A C-level EA gives you breathing room. They ensure you have the right information before meetings, the context before decisions, and the follow-through after commitments.
Your EA helps maintain relationships you'd otherwise neglect. They remember birthdays, schedule check-ins, draft thoughtful responses, and ensure stakeholders feel valued - even when you're stretched thin.
Every CEO has experienced the sinking feeling of a missed follow-up, forgotten commitment, or overlooked deadline. A C-level EA is your safety net. They track everything, follow up on everything, and make sure nothing slips through.
Running a company is exhausting. A skilled EA reduces the cognitive load by handling the thousand small decisions that drain your energy. They create calm in the chaos.

Compensation varies significantly by location, experience level, and whether you hire full-time, part-time, in-house, or through a managed service.
The table below shows average annual gross salaries for full-time executive assistants across Europe. The "Experienced C-Level EA" column reflects what you'd expect to pay for someone with 5+ years of experience supporting senior executives (typically 15-25% above average).
Scroll left-right to see full table.The table below shows average annual gross salaries for full-time executive assistants across Europe. The "Experienced C-Level EA" column reflects what you'd expect to pay for someone with 5+ years of experience supporting senior executives (typically 15-25% above average).
Scroll left-right to see full table.Salary is only part of the equation. When you hire a full-time EA, factor in:
For a €60,000 salary in Western Europe, total employment cost often reaches €75,000-€85,000.
Not every CEO needs a full-time EA. Part-time options offer flexibility and lower commitment:
Scroll left-right to see full table.DonnaPro's managed service model is designed for CEOs and founders who want professional-level support without the overhead, risk, and management burden of a direct hire.
See DonnaPro pricing
Understanding the cost is one thing. Finding the right person is another.
The hiring process for a C-level EA is different from hiring other roles - and getting it wrong is expensive.

Finding the right EA requires a strategic approach. Here's how to do it:
Before you start searching, get clear on:
Option A: Direct Hire: You post jobs, screen candidates, conduct interviews, and make the hire yourself.
- Pros: Full control, potentially lower ongoing cost
- Cons: Time-intensive (expect 6-12 weeks), full hiring risk, you handle HR/managementOption
B: Recruitment Agency: An agency finds and screens candidates, you make the final decision and employ them directly.
- Pros: Saves search time, pre-screened candidates
- Cons: Recruitment fees (15-25% of salary), you still manage and employ them
Option C: Managed Service (like DonnaPro) You get a pre-trained EA who's employed and supported by the service provider.
Pr- os: Fast start (days, not months), no HR burden, quality management included, easy to switch if fit isn't right
- Cons: Less control over selection, ongoing service fee
When evaluating candidates, look for:
Hard skills:
Soft skills:
Never hire an EA based on interviews alone. Use practical assessments:
Even the best EA needs context to succeed. Invest time upfront:
Even with the right process, hiring carries risk.
And with C-level EAs, the cost of a bad hire goes beyond wasted salary.

A bad hire isn't just frustrating - it's expensive.
According to the US Department of Labor, a bad hire can cost up to 30% of their first-year salary. Other research suggests the true cost is 2-2.5x annual salary when you factor in:
For a €60,000 EA role, a bad hire could cost €120,000-€150,000 in total impact.
Beyond direct expenses, a wrong EA hire creates:
DonnaPro's 60-day zero-commitment trial exists specifically because hiring the wrong EA is so costly. If the fit isn't right, we rematch you at no additional cost.
The good news? You don't have to navigate this alone. Whether you hire directly or work with a managed service, the key is finding support that actually multiplies your effectiveness - not adds to your workload.
If you're spending too much time on tasks that don't drive your business forward, it might be time to bring in a C-level executive assistant. DonnaPro provides EU-based executive assistants specifically for CEOs and founders. Your EA arrives pre-trained, backed by Account Managers and Quality Managers, with a 60-day trial and zero long-term commitment.
Book Your Free Strategy SessionExplore more guides to help you hire, work with, and get the most from your executive assistant.